La Reserva Santa Librada is a Colombian natural reserve focused on environmental protection, research, and education. They needed to update their image and establish their online presence with a website that could easily communicate what they do and what they offer.
Although they liked their brand and wanted to keep their logo due to previous public recognition, a serious modern facelift was needed. So the main elements stayed and were redesigned to appeal more at younger audiences, while keeping the essence of the brand pretty much intact.
Their previous website was done in wordpress but the lack of easy design capabilities, the constant need to update plugins, and the complicated content management system, made it necessary to re-develop the whole website on Wix.
Social Media Linking
The next steps will involve a social media strategy to gain and maintain following in order to connect more with their community.
This story is still happening, and now the next challenge is to put a Social Media strategy in place to expand their messaging even further. So, stay tuned!
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